The competition for Main Street investors is heating up and wealth managers are looking for fresh talent. Here are their playbooks for capturing the next-gen of financial advisors and clients.

The competition for Main Street investors is heating up and wealth managers are looking for fresh talent. Here are their playbooks for capturing the next-gen of financial advisors and clients.

Samantha Lee/Business Insider













One of the biggest focuses for wealth management firms in the last few years is how to best bring in fresh financial advisor talent.

Around one-third of the industry, or some 111,500 advisors, will retire within the next decade, the industry research firm Cerulli Associates said in a February report. Meanwhile, traditional wealth managers are grappling with how to better attract and keep younger people through their rigorous advisor training programs.

The coronavirus pandemic has also accelerated the issue for firms as it has not only triggered more advisors to consider