Social media expert focuses on marketing techniques

SourceGulf Today
SectorFinancial Markets

Hyperloop Dubai sends first human passengers on historic test ride Khulusi revealed that the service's audience, consisting primarily of Generation Z users, was very clued in and trend based. So, the content should consider trending news. “It is very easy to get caught on the wrong foot,” she said. “The storytelling has to be relevant or be trend-based.

Otherwise, it will just leave your audience cold.” TikTok’s users love taking up a challenge and making and uploading videos accordingly. The expert recommended creator collaboration, using macro or micro influencers. “However, make sure they are aligned with the brand message,” she advised. “It will only work if the influencer is the sort of person who would typically use the product or service.” Her third piece of advice was to use the vertical product shoot format. more...