Social media expert focuses on marketing techniques

Social media expert focuses on marketing techniques

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Khulusi revealed that the service's audience, consisting primarily of Generation Z users, was very clued in and trend based. So, the content should consider trending news. "It is very easy to get caught on the wrong foot,“ she said. "The storytelling has to be relevant or be trend-based. Otherwise, it will just leave your audience cold.“

TikTok's users love taking up a challenge and making and uploading videos accordingly.

The expert recommended creator collaboration, using macro or micro influencers. "However, make sure they are aligned with the brand message,“ she advised. "It will only work if the influencer is the sort of person who would typically use the product or service.“

Her third piece of advice was to use the vertical product shoot format.