KIB ramps up its support for impactful awareness campaigns

KIB ramps up its support for impactful awareness campaigns

(KIB) once again reaffirmed its ongoing support and participation in the financial awareness campaign, Diraya, which is being run by the Central Bank of Kuwait (CBK) in collaboration with Kuwait Banking Association (KBA) and local banks throughout 2021. The Bank's participation in the campaign comes as part of its ongoing efforts to actively engage with the public on matters of financial literacy, as KIB continuously strives to educate and raise awareness about key financial topics, solutions and services. It serves to note that this campaign seeks to shed light on a number of important topics in the realm of financial literacy and education, mainly via the social media channels of CBK, KBA and the participating banks - as well as all designated digital platforms for the campaign. These topics include: defining the role of banks as a financial intermediary; the importance of saving, investment and the products provided by banks in this field; awareness of customer rights when obtaining personal finance - whether consumer or housing finance; services for people with disabilities; as well as the mechanisms for complaints; in addition to understanding the various card options being provided by banks; as well as the most important steps to be