BENEFIT wins prestigious award in the Transform awards for Best Visual Identity from the Financial services sector

BENEFIT wins prestigious award in the Transform awards for Best Visual Identity from the Financial services sector

BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has been awarded the Bronze Award for the “Best visual identity from the financial service sector” for 2022 in the Transform Awards Middle East and Africa (MEA). The Best Visual Identity award recognizes the brand’s developed identity, from its visual components and the corporate values and essence. The award recognizes BENEFIT’s ongoing creative and strategic approach in brand communications and visual identity, which embraces the company’s vision to shape the future of society through innovative digital solutions. BENEFIT unveiled their new brand in November last year, after 24 years of developing cutting-edge business and lifestyle solutions in the Kingdom. BENEFIT’s new brand narrative ‘Pulse of Bahrain’ builds on the company’s success story in the Kingdom and the MEA region within the financial technology domain. This award is consistent with BENEFIT’s mission of empowering and energizing individuals, institutions, and society to embrace new opportunities. Furthermore, it validates the company’s determined vision of shaping society’s future through innovative digital solutions. Furthermore, BENEFIT’s brand visual and experiential elements focused on the company’s core values including simplicity, creativity, empowerment, and responsibility. In its ninth iteration, the Transform Awards globally recognizes