Fintechs fight for Gen Z – Inside Citi’s $900 million blunder – Bridgewater exec shakeup

Fintechs fight for Gen Z – Inside Citi’s $900 million blunder – Bridgewater exec shakeup

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Gen Z-focused fintechs are using social media, and its biggest stars, to attract young users onto their app. Here's how startups like Step are using megastars like Charli D'Amelio to appeal to the group set to be the biggest segment of US consumers by 2026.

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