Home Depot, Whole Foods, Starbucks Use Crypto – Should Loyalty Programs Be Next?

Home Depot, Whole Foods, Starbucks Use Crypto – Should Loyalty Programs Be Next?

A sign reading "We accept Bitcoin" is displayed onto the window of a retail store. (Photo by ... [+] Chesnot/Getty Images)

You can't hold loyalty in your hand. So it's fitting that 44% of people would like it measured in cryptocurrencies.

That is the percentage of Americans interested in receiving encrypted, digital currencies, such as Bitcoin, Ethereum and Dogecoin, as an alternative to traditional cash-back reward programs from retailers, according to a recent national Harris Poll. The survey, performed for the coupon-code site CouponCabin, gauges consumer understanding and impressions of cryptocurrencies.