Middle East hotels ready to capitalise on workation trend: ATM

Middle East hotels ready to capitalise on workation trend: ATM

Hotels throughout the Middle East region are preparing to capitalise on the pent-up global demand for workations, driven in the main by the social restrictions imposed by governments across the world over the past ten months.



According to research conducted as well as commissioned by Reed Travel Exhibitions, the organiser of Arabian Travel Market (ATM), many travel experts are expecting a surge in workations in 2021 and beyond, a trend that was apparent in 2019, but one which now has such pent-up demand due to the coronavirus travel restrictions.



Danielle Curtis, Exhibition Director ME, Arabian Travel Market, which will take place live at the Dubai World Trade Centre (DWTC) 16-19 May 2021, said: "The hotel industry in the Middle East has gradually started to recover, especially in places such as Dubai. Staycations created the initial demand after lockdown, the next step has been the continued growth of workations, which are also referred to as bleisure stays, which tend to bring in more visitors from overseas.“



Fueling this growth are companies like Facebook, Twitter and Spotify which have announced that employees can work from home indefinitely, leading many experts to predict that these digital professionals are likely to work remotely,