Finding Corporate Purpose In Customers’ Values With Nike, Under Armour, Patagonia And Columbia

Finding Corporate Purpose In Customers’ Values With Nike, Under Armour, Patagonia And Columbia

NEW YORK, NEW YORK - AUGUST 25: A woman wearing a protective mask and Nike attire walks by a Nike ... [+] store during Phase 4 of re-opening following restrictions imposed to slow the spread of coronavirus on August 25, 2020 in New York City. The fourth phase allows outdoor arts and entertainment, sporting events without fans and media production. (Photo by Cindy Ord/Getty Images)



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For years companies have been looking for ways to contribute in meaningful, measurable ways to society and the environment. That need for corporate purpose beyond just making money has only accelerated since the Covid pandemic hit.

A survey among 1,000 corporate employees conducted by McKinsey back in October 2019 found that 82% said it is important