Mobile Advertising Is Now Bigger Than TV, But It’s Still Dull

Mobile Advertising Is Now Bigger Than TV, But It’s Still Dull

MOSCOW, RUSSIA - MAY 11, 2020: A young woman in a face mask takes a picture or video using her ... [+] mobile phone in Tverskoi Boulevard in central Moscow during the pandemic of the novel coronavirus disease (COVID-19). Since 30 March 2020, Moscow has been in lockdown, which has been extended till 31 May. Earlier, the Russian government announced a nationwide paid period off work for employed people, which was extended till the 11 May inclusively. As of 11 May 2020, Russia has reported more than 221,400 confirmed cases of the novel coronavirus infection, with more than 115,900 confirmed cases in Moscow. Mikhail Tereshchenko/TASS EDITORIAL USE ONLY; NO COMMERCIAL USE; NO ADVERTISING (Photo by Mikhail TereshchenkoTASS via Getty Images)



Mikhail Tereshchenko/TASS



Mobile advertising is among the most theoretically successful forms of advertising ever. Think about it: A device you carry almost everywhere with you can serve you appropriate ads anytime“”when you're at a store or when you're trying to figure out what to watch tonight.



But even though companies spend more on mobile advertising than TV and all traditional media combined, I can't recall a single mobile ad that prompted me to buy something. I could just