Dentsu expands Merkle MENA with its launch into KSA

Dentsu expands Merkle MENA with its launch into KSA

Dentsu is expanding its operations in the Middle East and North Africa (MENA) with the launch of two offices in the Kingdom of Saudi Arabia for Merkle ( ), a leading technology-enabled, data-driven customer experience marketing (CXM) company. The expansion will see Merkle open hubs in Riyadh and Jeddah and is a significant step in dentsu’s and Merkle’s regional growth strategy across EMEA. The hubs will service clients across the Kingdom, off the back of Merkle’s launch into the UAE in 2018. The new operation will provide the full range of Merkle’s CXM capabilities across advanced analytics, customer strategy, CRM & loyalty, alongside expert end-to-end digital capabilities including SEO, pay-per-click, programmatic, digital analytics and paid social. Services that Merkle had previously been offering to Saudi based high-profile e-commerce and insurance clients via their Dubai office. With the expansion, Merkle will firmly establish itself as one of the region’s leading CXM companies, already counting clients such as Al Hokair, Bupa, Jarir Bookstore, Beauti and OnTime on their roster in-region. Moving forward, Merkle aims to tap into the fertile digital transformation landscape in the Kingdom, whilst also being in a position to better serve its existing clients across the Middle East. The