How Saudi Arabia can become the Middle East capital for creativity

How Saudi Arabia can become the Middle East capital for creativity

Saudi Arabia can become the capital for creativity in the Middle East, according to Abdullah Alrashid, head of programmes at the King Abdulaziz Centre for World Culture (Ithra).

Ahead of this year's annual creativity festival Tanween, Alrashid told Arabian Business that the industry may be in its early stages but the potential, particularly among the young, enthusiastic Saudi audience is huge.

The flagship event, which is currently in its third season, is being held under the theme The New Next – Creativity is the Way Forward, and features high-profile speakers and a series of targeted workshops and masterclasses from October 28-31 aimed at supporting and developing the region's creative industries.

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Alrashid said: “It's a big part of what