Jada, Alpha Capital deal to target growth stage SMEs in Saudi Arabia

Jada, Alpha Capital deal to target growth stage SMEs in Saudi Arabia

RIYADH — Jada, the Fund of Funds Company, part of Saudi Arabia's Public Investment Fund (PIF), Wednesday signed an investment agreement with Alpha Capital, to invest in growth-stage small and medium enterprises (SMEs) in the Kingdom's food and beverage (F&B) sector.The agreement, which was signed by Adel Al-Ateeq, CEO of Jada and Fahad Bin Khaled Al-Saud, Managing Director and CEO of Alpha Capital, will boost contributions to the Kingdom's private equity investment sector.Commenting on the occasion, l Al-Ateeq said, “Jada's commitment to the Alpha Capital today underscores its aim to foster local innovation and