Kantar and WPP reveal 30 Most Valuable Brands in Saudi Arabia and UAE

Kantar and WPP reveal 30 Most Valuable Brands in Saudi Arabia and UAE

DUBAI: Identifying the most valuable brands in the region, the inaugural BrandZ Top 30 Most Valuable Emirati and Saudi Brands 2020 ranking was released today by advertising group WPP and research company Kantar. With a combined value of $50 billion, the ranking includes consumer-facing brands across a range of categories, from food to energy, which reflect the changing lifestyles and attitudes within the UAE and Saudi Arabia. Telecom providers and banks contribute 70 percent ($35 billion) of the combined brand value of the Top 30. Saudi telecom giant STC is the most valuable brand, worth $9.7 billion, topping the ranking due to its scale and strength, as well as bold new communications initiatives and a strong sense of brand purpose. In addition to providing telecom services, it has made efforts to promote opportunities for women, young people and those with disabilities. With its focus on customer experience, Etisalat ($5.2 billion) is the second most valuable brand, focusing on how technology enriches people’s lives, communicated through its “Together Matters” tagline and Smiles loyalty scheme. Al-Rajhi Bank ($4.7 billion) and FAB ($3.9 billion) are at three and four out of the 13 banking brands in the Top 30. Emirates ($3 billion) completes