Lifeless Market For Meatless Meat

Lifeless Market For Meatless Meat

Ross Mackay and Eliott Kessas emigrated from Scotland with a dream. The longtime vegans founded Daring Foods, a meatless chicken-nugget startup, with the aim of reducing unhealthy meat consumption and creating more climate-friendly foods. At first, it caught on. Daring’s nuggets secured shelf space in Sprouts stores, Whole Foods and some Albertsons and Target locations.