Power Letters 2021: Adeeb Ahamed, managing director, LuLu Financial Group

Power Letters 2021: Adeeb Ahamed, managing director, LuLu Financial Group

For us at LuLu Financial Group, 2020 was about renewing our tryst with the global payments ecosystem and believing in the resilience of our growing global network.

As one of the world's leading financial services providers, operating 225+ branches and transformative digital payments solutions across 11 countries, the year started on a positive note for us, as we embarked on a rapid pace of collaboration to widen our cross-border network and reduce costs for our end consumers.

In the months since, the impact of Covid-19 affected growth in varying measure across our different countries of operations. At the same time, the period helped us introspect, re-calibrate our business and innovate for the better. Our investments in ramping up our digital infrastructure over the last three years paid rich dividends. Aided by a well-oiled infrastructure and a supportive regulatory system, we were able to position our services aptly during this transitionary phase.

Another thing that worked in our favour was the sector's recognition early on as an essential service. This gave us adequate legroom to keep the business afloat, while rolling out creative customer acquisition strategies at a fluidic pace.

If you look at it from the larger perspective, the sector was boosted by the