Deliveroo enters Q-commerce race as UAE’s on-demand delivery market intensifies

SectorFinancial Markets

Deliveroo is the latest company to enter the grocery Quick commerce market (Q-commerce), with a new initiative allowing customers to order shopping to their doorstep.Deliveroo Express Mart was announced today, and the company said it now works with ‘convenience-led partners’ including 7Eleven, Marks and Spencer, Shop Kitopi, Circle K, IKEA- Swedish Food Market, Quality Food and 800Pharmacy.Grocery deliveries are now accessible via the app, where orders are allocated to a Deliveroo rider, who delivers it in 20 minutes.Anis Harb, General Manager, Deliveroo UAE, said: “At Deliveroo, we listen to our customers and pride ourselves on keeping up with consumer trends. The global pandemic has accelerated the importance of delivery, and the need for at-home delivery services beyond takeaway food.“We want to help Dubai residents receive a variety of essential goods right to their doors and accommodate the shift in consumers’ needs; that’s why we’re delighted to launch Deliveroo Express Mart.”Deliveroo was launched in London in 2013, and first arrived in the UAE’s highly competitive restaurant take out delivery market in 2015.Its foray into the grocery delivery market puts it in direct competition with InstaShop and el grocer, delivery apps which both launched in Dubai in 2015.Deliveroo would not more...