Dubai placed among world’s top ten cities in Saffron City Brand Index 2020

Dubai placed among world’s top ten cities in Saffron City Brand Index 2020

UAE - Mubasher: Dubai has been ranked first regionally and sixth globally in the City Brand Barometer 2020, moving up two places compared to 2019, according to the UK's Saffron brand consultancy.





Dubai has obtained 5.3 points out of 10 points in the index, placing the emirate among the world's top ten cities with the strongest tourism brands.





Dubai came ahead of Barcelona, Madrid, Vienna, and Moscow in the index.





Globally, Paris topped the index, followed by London, Tokyo, New York, and Singapore.





Meanwhile, Abu Dhabi ranked second regionally and 39th globally in the index.





In recent years, Abu Dhabi has invested in a number of projects that encompass cultural, leisure, and ecological tourism, enabling the emirate to achieve great progress in this field.