Immersive Experiences: An AED45 Million UAE-Based Equity Fund, Is About To Reshape The MENA Region’s Entertainment And Leisure Sector – Entrepreneur

Immersive Experiences: An AED45 Million UAE-Based Equity Fund, Is About To Reshape The MENA Region’s Entertainment And Leisure Sector – Entrepreneur

October

19, 2020



15+ min read









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The COVID-19 crisis has presented investors with an opportunity either to pause and rethink their investment strategies- or to unlock their courage and use their capital to completely disrupt and redefine industries as we know them today. Sameer Ali, Mohamed Ali, and Sultan Alrajhi, the trio of seasoned entrepreneurs who co-founded Immersive Experiences, an AED45 million UAE-based equity fund, fall in the latter group. Formed in 2017, Immersive Experiences came to life after the co-founders identified a gap in the region's entertainment industry, which led them to spend over a year and a half selecting a suite of pioneering, engaging, and multi-sensory entertainment concepts to completely reshape the current entertainment options that exist in the region today.