Khalifa Fund, Noon enter partnership – GulfToday

SourceGulf Today
SectorFinancial Markets
CountryUnited Arab Emirates

Officials signing the Memorandum of Understanding in Abu Dhabi on Wednesday. Business Bureau, Gulf Today Abu Dhabi: The Khalifa Fund for Economic Development (KFED) has announced an innovative partnership with - an ecosystem of services and products for the Arab world and the largest GCC e-commerce company. The partnership aims to enhance mutual cooperation through the implementation of a three-tiered initiative, including preferential rates at; the ‘noon Mahali’ initiative supporting Emirati micro-businesses; and optimised positioning for local food producers on’s dedicated grocery platform, noon Daily. The strategic new partnership is part of e-Empower, the Khalifa Fund initiative launched last month under the ‘Abu Dhabi Inspires’ programme to support Abu Dhabi SMEs, and is in line with the UAE’s national objectives to enhance food security. Mohammed Ali Al Shorafa, Chairman, Abu Dhabi more...