Khalifa Fund partners with noon.com to support Abu Dhabi SMEs

  • Date: 14-Oct-2020
  • Source: Gulf Business
  • Sector:Financial Markets
  • Country:UAE
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Khalifa Fund partners with noon.com to support Abu Dhabi SMEs

The Khalifa Fund for Economic Development (KFED) has partnered with e-commerce company noon.com to support Abu Dhabi businesses and entrepreneurs.

The three-tiered initiative includes offering preferential rates at noon.com; the 'noon Mahali' platform will support Emirati micro-businesses; and local food producers will benefit from optimised positioning on noon Daily, noon's dedicated grocery platform.

The partnership is part of e-Empower, the Khalifa Fund initiative launched last month under the 'Abu Dhabi Inspires' programme, to support the emirate's SMEs.

Under the #AbuDhabiInspires programme, @KFED_Official launches a partnership with @noon as part of the E-empower programme - to encourage entrepreneurship and accelerate the digital transformation of Abu Dhabi SMEs. pic.twitter.com/50kaEasdQa

“” مكتب أبوظبي الإعلامي (@admediaoffice) October 14, 2020

By way of this new agreement, SMEs will gain immediate access to noon's customers, its logistics and fulfillment network,