Live Your Story’ Through Diverse Dubai Experiences

  • Date: 25-Oct-2020
  • Source: Business Live ME
  • Sector:Tourism
  • Country:UAE
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Live Your Story’ Through Diverse Dubai Experiences

‘live Your Story' Through Diverse Dubai Experiences

With the return of tourists to Dubai and the staggered reopening of international markets, the Department of Tourism and Commerce Marketing (Dubai Tourism) is ramping up its marketing efforts worldwide through a brand new global campaign, ‘Live Your Story' designed to highlight the unique ways in which travellers can create their own special holiday experiences across the city.

The ‘Live Your Story' campaign was launched as a digital activation on Emirates' popular inflight entertainment system, and will be gradually rolled out this month in 20 languages and via multiple platforms in key source markets that have reopened amid the pandemic. The campaign encourages visitors to enjoy much more than the world famous landmarks and attractions that are synonymous with Dubai's tourism offering.  It underscores the