Mohammed bin Rashid launches Mothers’ Endowment campaign

Mohammed bin Rashid launches Mothers’ Endowment campaign

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, launched the Mothers’ Endowment campaign, which aims to honour mothers in the UAE by establishing an AED 1 billion endowment fund to sustainably support the education of millions of individuals around the world.
The campaign, coinciding with the holy month of Ramadan, stems from the basic fact that mothers are their children’s first teachers. They nurture generations and provide them with essential knowledge needed throughout life. The fund will represent an ongoing charity on behalf of all mothers in the UAE.
The campaign aims to honour mothers by allowing individuals to make donations in their mothers’ names. By supporting educational and vocational systems, the campaign also aims to support the education and qualification of individuals in underprivileged communities, offering sustainable ways to raise the standard of living and empowering them to enter the job market, which in turn helps enhance stability and drive development in their communities.
The Mothers’ Endowment campaign for education support also promotes the values of honouring parents, kindness and solidarity in the community, as well as highlights the role of UAE mothers, who nurture their families and support their children’s education. The campaign