Revealed: Top 10 Leading Brands in UAE

SourceAl Bawaba
SectorFinancial Markets
CountryUAE

The index measures a brand’s overall health by taking the average impression, quality, value, satisfaction, recommendation, and reputation. Despite the flight restrictions in place, perceptions of leading carrier brands have remained strong in the UAE and Saudi Arabia. Emirates remains the top-ranked brand in the UAE scoring 59.9 points (with a marginal decline in its year-on-year brand health score), while Saudia has made a notable improvement to its brand perception, climbing up three places to come third in Saudi Arabia’s list of top 10 brands (47.5).   Technology giants Google, WhatsApp and YouTube made an appearance in the top 10 brands list of all three countries. YouTube has made a significant improvement to its brand perception among UAE residents and has jumped ahead three places to become the third most popular brand in the country (49.3). Google (47.4) and WhatsApp (50.4) on the other hand, did not register any change to their brand perception over the past year. In Saudi Arabia, YouTube (43.4), WhatsApp (41.7) and Google’s (41.7) year-on-year brand health scores did not witness much change.

Although in Egypt, all three brands noted a decline in their scores. Within the region, Dettol had a very strong year amidst the pandemic in terms...read more...