MID Bank launches new brand in Egyptian market

MID Bank launches new brand in Egyptian market

Bank boasts integrated strategy to develop various business sectors, grow and support financial position, whilst maximising profits, says Amr El-Garhy MID Bank has launched its new brand in the Egyptian market under the slogan "Empowering Your Future". Chairperson and Managing Director of MID Bank Amr El-Garhy revealed, on Monday, its ambitious strategy that aims at comprehensive development and growth. This is projected to help the bank keep pace with the plans and ambitions of the Central Bank of Egypt (CBE). The CBE's strategy is to develop the work of the Egyptian banking sector to keep pace with the latest technologies and global banking norms. MID Bank's new slogan comes as a means of expressing its new business plan that aspires to enhance the bank's activity in the Egyptian banking sector. The strategy also aims to expand the provision of products and services that depend on digital and technological means, in addition to retail banking services. Diversity in the customer base and the enhancement of the bank's banking activity are at the top of the bank's current priorities, which will contribute to supporting digital transformation and financial inclusion plans. This comes in light of the state and CBE's strategic direction to