Sohar International’s 2nd Virtual Session of “Viewpoints“ attracts wide audience

Sohar International’s 2nd Virtual Session of “Viewpoints“ attracts wide audience

In an ever-changing world, Sohar International continues to play a pivotal role in identifying emerging trends, providing its customers and the society at large with more vision, more value, and more velocity. As part of its value proposition, Sohar International organised the seventh edition of its pioneering initiative 'Viewpoints - Sohar International Chairman's Forum' recently. The virtual session hosted well-known journalist Mina Al-Oraibi, Editor-in-Chief of The National newspaper and attracted a wide-ranging audience including dignitaries, journalists, and students.

The latest edition of 'Viewpoints' was broadcasted live through Zoom platform and Sohar International's YouTube channel. Titled 'The reality of media, between digital transformation and audience diversity', the session shed light on the future of media industry in the face of the ongoing digital transformation and how this could affect the behaviour and habits of consumers.

Highlighting the importance of the forum as an effective platform for sharing global insights, Mohammed Mahfoudh Al Ardhi, Chairman of the Board of Directors at Sohar International gave a compelling speech to the audience in which he stated, "We need more than ever before to race ahead in the field of knowledge today by learning and benefitting from the multiple human experiences and success of others around us.