Gulf Bank Transforms All Street Ads into Reusable Bags

Gulf Bank Transforms All Street Ads into Reusable Bags

Kuwait City, May 18: As part of its ongoing commitment to environmental sustainability, Gulf Bank has launched an ambitious initiative aimed at repurposing its street advertisements into reusable bags. This initiative underscores the Bank’s dedication to promoting sustainable practices and reducing plastic waste. A Remarkable Achievement in Recycling Najla Aleisa, Chief Marketing Officer at Gulf …

Kuwait City, May 18: As part of its ongoing commitment to environmental sustainability, Gulf Bank has launched an ambitious initiative aimed at repurposing its street advertisements into reusable bags. This initiative underscores the Bank’s dedication to promoting sustainable practices and reducing plastic waste.

A Remarkable Achievement in Recycling

Najla Aleisa, Chief Marketing Officer at Gulf Bank, highlighted the progress, stating, “We have successfully converted 2,300 square meters of our street advertisements into reusable bags. This initiative reflects our long-term dedication to environmental protection and aims to shift societal norms towards embracing reusable bags.” Aleisa emphasized the multi-step recycling process that minimizes materials used in the advertisements. The ads are sent to a specialized recycling company where they are cleaned, sterilized, and cut into various sizes before being transformed into stylish, reusable bags suitable for multiple uses.

Strengthening Environmental Commitment

This innovative approach enhances Gulf Bank’s commitment to environmental preservation