Mubashir secures funding from ITHCA Group for expansion

Mubashir secures funding from ITHCA Group for expansion

Muscat – ITHCA Group has announced an investment in Mubashir, a leading digital out-of-home (DOOH) advertising network in Oman. The investment will fuel Mubashir’s expansion and technological plans as well as its mission to provide its clients with the most effective and comprehensive solutions both in the country and regionally. Mubashir’s platform reaches millions of […]Muscat – ITHCA Group has announced an investment in Mubashir, a leading digital out-of-home (DOOH) advertising network in Oman. The investment will fuel Mubashir’s expansion and technological plans as well as its mission to provide its clients with the most effective and comprehensive solutions both in the country and regionally.

Mubashir’s platform reaches millions of people across Oman through its network of strategically located digital screens. The company offers a variety of advertising formats that leverages smart data and analytics to deliver targeted campaigns that generate measurable results for advertisers.

Beyond advertising, the network focuses on reaching different consumer segments with infotainment communication that engages customers.

“Advertising technology is changing rapidly, innovative AdTech companies in this space are leveraging data analytics, automation and AI to meet consumers where they are in the physical world, offering real-time targeting capabilities to advertisers.” said Ameer al-Alawi, Group Director Investments at ITHCA