Joe & The Juice to open Qatar outlet in September

Joe & The Juice to open Qatar outlet in September

Danish-founded Joe & The Juice, a chain of juice bars and coffee shops around the world, is opening an outlet in Qatar in September this year as part of its Middle East expansion plans.

"In Qatar, we will open in September," Joe & The Juice chief executive Thomas Noroxe, told the second Qatar Economic Conference, powered by Bloomberg.

The retailer, which is planning an initial public offering in the US, is also opening an outlet in the UAE in August, Saudi Arabia in September, followed by Kuwait. By the end of 2022, it will have 10 stores in the (Middle East) region.

"We have confidence in the Middle East and been waiting for many years," he said, the region has the potential and prospects.

Joe & The Juice, which has laid out plans to strengthen the revenue stream through global expansion and achieve long-term profitable growth, is eyeing 300 global stores in the short to medium term.

Asked whether the stores in the Middle East would be franchise based or owned; he said it will be franchisee model.

"We have chosen the partners very selectively (here in the region) and we are very happy with the partners we chose," he said, adding the choice of