Abu Dhabi Islamic Bank awards media duties to Carat

Abu Dhabi Islamic Bank awards media duties to Carat

Abu Dhabi Islamic Bank awards media duties to Carat

Abu Dhabi Islamic Bank awards media duties to Carat

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Abu Dhabi Islamic Bank awards media duties to Carat

Carat's approach will both complement our in-house digital marketing

Updated 28 October 2020

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DUBAI: Carat MENA has been awarded the offline media responsibilities for Abu Dhabi Islamic Bank (ADIB), a leading regional Islamic financial services group that serves more than a million customers through a distribution network in the UAE, Egypt, Iraq, Saudi Arabia, Qatar, Sudan and the UK.

The agency's strength in strategic planning across media touchpoints and a data-driven, consumer-centric mindset provided by M1, Dentsu's proprietary research tool, were said to be critical factors in the decision to select it for the role.

"This is a pivotal time for ADIB as we accelerate our evolution in