Expo Centre Sharjah, Council of Arab Economic Unity discuss ways to upgrade Arab exhibition secto

Expo Centre Sharjah, Council of Arab Economic Unity discuss ways to upgrade Arab exhibition secto

Sharjah: The Expo Center Sharjah has stressed the critical need to foster economic and trade ties among Arab nations by strengthening the exhibition and conference industry across Arab nations, enhancing its performance, and ensuring its sustainable growth.

While receiving Ambassador Mohammedi Ahmadi Al Ni, Secretary-General of the Council of Arab Economic Unity, at the centre, HE Saif Mohammed Al Midfa, Chairman of the Arab Union for International Exhibitions and Conferences and CEO of Expo Centre Sharjah, stressed the need to empower the exhibition and conference sector to maintain its pivotal role in stimulating economic recovery.

"This industry is fundamental to fortifying the national economy and promoting the products and services of Arab enterprises," Al Midfa said. "By doing so, we raise the quality of Arab trade exchanges."

During the meeting, the two sides reviewed initiatives and projects spearheaded by the Arab Union for International Exhibitions and Conferences, operating within the remit of the Council of Arab Economic Unity. The discussed initiatives aim to propel economic development in Arab countries and fortify the exhibition and conference industry.

Al Midfa emphasized that the meeting provided a pivotal opportunity for both sides to deliberate on the current state and future trajectory of the exhibition and conference sector