FAB unveils AI tool to monetise payments data to raise sales

  • Date: 29-Oct-2020
  • Source: Emirates Business
  • Sector:Financial Services
  • Country:UAE
  • Who else needs to know?

FAB unveils AI tool to monetise payments data to raise sales

FAB unveils AI tool to monetise payments data to raise sales Admin 19 hours ago Local News, UncategorizedABU DHABI / WAMFirst Abu Dhabi Bank (FAB) has announced the launch of “Super Surprises”, a new artificial intelligence (AI) tool that monetises payments data through effective campaigns resulting in increased sales and new customer footfall for merchants. “Super-Surprises” is the latest of the offerings under the bank's “Payment as a Platform” and is built on analysing spending behaviour of every unique card that interacts with FAB's payment ecosystem (POS machines and payment gateway). It will help merchants create effective campaigns to drive more customers to their brands through the innovative brand affinity tool built by FAB. Utilising brand affinity and card behavioural patterns, “Super-Surprises” not only aids merchants in increasing sales