Five Things Retailers And Brands Need To Know About Sustainability

  • Date: 10-Feb-2020
  • Source: Forbes
  • Sector:Retail
  • Country:GCC
  • Who else needs to know?

Five Things Retailers And Brands Need To Know About Sustainability

The Conference Board has just completed an exhaustive worldwide study of 30,000 consumers in 64 markets and has some definitive answers to those questions.. The meaning of sustainability depends who you ask because the answer varies by region around the world.. The number one reason why consumers don't buy sustainable products they define it, is price.. Around the world, 81% of consumers find it extremely or very important that companies should help improve the environment.. In the environment, brands that can harness the values that consumers want in sustainability and other social purposes can develop loyalty among consumers that nothing else can match.. Consumers want leadership now and giving it to them may be the best way to build a business in this environment..