Evaluating Innovative Health Care Solutions for Obesity

Evaluating Innovative Health Care Solutions for Obesity

BRIAN KENNY: Obesity is a public health crisis in America as designated by the Center for Disease Control and Prevention. In 2018, the Journal of the American Medical Association published a study showing that 40% of Americans over the age of 20, about 93.3 million people, are clinically obese. In every state across the country, at least 20% of adults are obese. Compare that to 1985 when no state had a rate higher than 15%. That's an alarming rate of increase, especially when you consider that roughly 43 million Americans spent upwards of $33 billion a year on weight loss products. So, what are we doing wrong and how can we stem this rising tide? Today on Cold Call, we'll take a deep dive into the business of weight loss, discussing professor Regi Herzlinger's case entitled, “Battle of the Bulge: Innovations in Obesity Treatment.” I'm your host, Brian Kenny, and you're listening to Cold Call.

Professor Regi Herzlinger is an expert on consumer-driven healthcare and innovation in healthcare. In fact, she has even been called the godmother of consumer driven healthcare by Money magazine, and her brand new book, Innovating in Healthcare: Creating Breakthrough Services, Products, and Business Models, has her