Precision Health and Well-Being: What Is It and Why Should We Care?

Precision Health and Well-Being: What Is It and Why Should We Care?

Imagine a world where every nutrition, exercise, beauty or health product someone buys is tailored to their unique biology, physiology, lifestyle and behaviors. A world where what consumers buy and how they live their lives is not determined by fads and advertising, but by how those products and services can balance their unique health and well-being needs with their preferences. A world where consumers control their data and use it to inform their decisions.That is the world of precision health and well-being. Hundreds of scientists, startups and global brands are working hard to make this vision possible within the next decade or two.This is not a transformation that can be "owned" by a company or set of companies. It's a paradigm shift in how we all create value for consumers, and it takes significant thought leadership and collaboration to do it right. As business leaders, we have the option of helping shape this paradigm shift and embrace it, reluctantly accept it, or be made irrelevant by it. What is not an option is ignoring it.The term "precision" in this context has long been used in medicine to denote personalization based on biology combined with other personal data. According to the