Takeda introduces the In Their Shoes experience to the Middle East in support of the IBD patient community – MENAFN.COM

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( MENAFN – Fleishman-Hillard) 09, June 2021 – Takeda has introduced the ‘In Their Shoes’ platform, an award-winning, immersive simulation program to promote greater awareness and empathy for patients with Inflammatory bowel disease (IBD), a condition to describe Crohn’s disease and ulcerative colitis, to a group of healthcare providers in the Middle East the first time. The subscription-based program launched with a two-day simulation where healthcare providers and Takeda employees learned about the condition most effectively and profoundly: by “living with it.” The program utilized a mobile application to guide participants through some of the everyday struggles patients face. An “IBD kit” of materials was used to participate in “challenges” prompted by the app.

These challenges were designed to simulate several physical and emotional aspects of the disease. Through role-play scenarios and interactions with actors playing nurses, and healthcare professionals, participants gained unparalleled insight into the impact that IBD can have across all aspects of someone’s life, including professional and...read more...