Amsa Hospitality signs strategic partnership with Accor

Amsa Hospitality signs strategic partnership with Accor

The agreement will see Amsa Hospitality, the Hallmark of Arabian Hospitality, develop a range of Accor’s economy and midscale brands, including ibis Styles, Mercure, Mercure Living, Novotel, Novotel Living, and the recently launched Handwritten Collection, while also acting as the third-party operator by leasing and franchising the assets.

Speaking at a press conference today (Tuesday, 2nd May) at Arabian Travel Market, Mohammad Alathel, Amsa Hospitality's Chief Executive Officer, said, "Amsa Hospitality is committed to the Kingdom of Saudi Arabia's Vision 2030 success, a vision that set the path for our development locally, regionally and globally."

“As such, we are attached to the Kingdom's ambitious plan for the development of the country's second-tier cities. Such an enterprising strategy must be accompanied by quality hospitality, offering the best international standards."

“Committed as we are, we believe that Accor is the finest hospitality company to deliver the high level of guaranteed quality we are looking for, together with their wide choice of brands, giving us the ability to propose the optimum hospitality regarding each city environment."

“This long-term partnership between Amsa Hospitality and Accor will bring first-rate modern hospitality - a know-how Accor is renowned for - together with Amsa Hospitality's commitment to bringing centuries-old Arabian traditions