Challenges and opportunities facing marketers during the Covid-19 crisis

  • Date: 08-May-2021
  • Source: Gulf Business
  • Sector:Economy
  • Country:UAE
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Challenges and opportunities facing marketers during the Covid-19 crisis

What a year it has been! Hopefully a year that was more forgettable than memorable with all the Zoom fatigue, masked faces, worried eyes, one-size-fits-nobody sweaty gloves, working barefoot, home schooling, and children asking for parents to ‘take photos of the shopping mall’ as if it were a rare sighting of the Loch Ness Monster.

General life inconvenience aside though, where then does this unprecedented situation leave business, and more specifically the future-focussed marketer? Through a series of established marketing and management models (that take into account the environment, planning and marketing mix) which are applied to the contemporary marketing context, we can now unpack emergent practice, identify sectors that have fared well, as well as those that have suffered, and finally suggest key survival skills required by marketers and professionals alike in this brave new post-Covid-19 world.