UAE Covid: How social media became a support system

UAE Covid: How social media became a support system

#InThisTogetherDubai', '#TogetherAtHome' and '#HopeMarsMission' had a positive impact on people amid the COvid-19 pandemic, a new study has revealed.

Meltwater, an editorial and social media analytics company, tracked and analysed news and social media data from March 1, 2020, to February 28, 2021, this year to study lockdown trends that emerged from the Middle East.

According to the study, the hashtags had a wide-reaching impact on the UAE's education sector.

"While there is no doubt that the world came to a standstill after countries declared lockdown regulations in March 2020, technology connected many people, bringing families together despite being apart,“ said the study, a copy of which Khaleej Times has seen.

"From #InThisTogetherDubai to the Hope Mars Mission, social media was a key platform that continued to connect individuals. Outside of these events, technology also proved to be a beneficial tool for keeping fit and staying healthy during the lockdown.“

#InThisTogetherDubai

With 10,300 social media mentions of #InThisTogetherDubai in the Middle East, the hashtag was widely used to bring people together digitally in the education community as pandemic restrictions caused schools and universities to close