Sabre, Google develop industry-first AI technology for travel

Sabre, Google develop industry-first AI technology for travel

SOUTHLAKE, Texas – Sabre Corporation, the leading software and technology company that powers the global travel industry, Monday announced that Sabre and Google are developing an Artificial Intelligence (AI)-driven technology platform that is an industry first in travel.The technology, known as Sabre Travel AI, is infused with Google's state-of-the-art AI technology and advanced machine-learning capabilities that will help customers to deliver highly relevant and personalized content more quickly, deliver personalized content that better meets the demands of today's traveler, and create expanded revenue and margin growth opportunities.The company is integrating Sabre Travel AI into