The Art Of Shaving Founders Are Back With A Transparent Take On Beauty Ingredients

The Art Of Shaving Founders Are Back With A Transparent Take On Beauty Ingredients

While we're all familiar with the notion that you can't judge a book by its cover, most of us learn the hard way.Particular with beauty products.

For decades, we've been enticed by shiny products offering miracle solutions, often championing transformative 'complexes', and assumed impenetrable ingredients lists were the sign of a product that really works.

As the clean beauty movement has shown, however, they often do more harm than good“”and Myriam and Eric Malka, founders of P&G-bought venture The Art of Shaving, have spent the best part of three decades trying to tackle the problem.

"We met when we were very young in Miami and it was a match made in heaven“”we shared French roots, an affinity for natural wellness, and the entrepreneurial spark,“ says Eric.

After moving to New York City, Myriam began studying herbology, Eastern medicine, and aromatherapy, while Eric began working in consumer-packaged goods for an English shaving company.

"One day, Myriam concocted a botanical oil for me to use while shaving and it ended up being the best shave of my life! In a burst of creativity, we sold our car for $12,000 and used the money to start.“

In the Fall of 1996, The Art of Shaving began selling luxurious, natural