AppsFlyer Committed to Attribution and Measurement Solutions

AppsFlyer Committed to Attribution and Measurement Solutions

Dubai, United Arab Emirates - January 18, 2021: AppsFlyer, the global attribution leader, is furthering its commitment to the Middle East, as it looks to support local marketers with the tools and data required to develop and execute effective mobile marketing campaigns. Having successfully raised US$210 million from a Series D funding round in 2020, led by General Atlantic, with a late-stage extension from Salesforce Ventures, AppsFlyer is keen to grow its presence in the region, and capitalise on one of the most mature mobile markets.

Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer

"Our commitment to representing the marketer's interests by providing accurate, unbiased attribution data has garnered the trust of many of the region's leading brands. With several businesses in the UAE, and the wider Middle East, having pivoted to digital-first engagements “” a trend that was only accelerated by COVID-19 “” AppsFlyer sees great opportunity to support an already thriving mobile industry“, said Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer.

Mobile apps have arguably become the cornerstone of most organisations' multi-channel marketing mix; as evidenced