How the car industry is embracing the digital age

  • Date: 26-Dec-2020
  • Source: Arab News
  • Sector:Retail
  • Country:Saudi Arabia
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How the car industry is embracing the digital age

RIYADH: Like most sectors in the Kingdom, the car-buying experience in Saudi Arabia is evolving with the times and the coronavirus pandemic has fueled consumers' demand for online purchases.

In its latest 2020 report, global research consultancy firm Gartner predicted that by 2025 the automotive retail landscape will be disrupted, with 20 percent of all new cars sold entirely online.

"The COVID-19 pandemic has accelerated the sales of cars online and convinced a growing number of customers to avoid showrooms for future purchases,“ said Pedro Pacheco, senior research director at Gartner.

Less than 1 percent of new cars are currently sold online, but an increasing number of automakers are implementing online platforms to fully transact the sale of a vehicle from ordering to finance, purchase and home delivery.

Mazin Ghazi Jameel, managing director of Toyota Marketing Operations at Abdul Latif Jameel Motors in Riyadh, told Arab News: