Philip Morris International is leading the path towards a smoke-free future

Philip Morris International is leading the path towards a smoke-free future

There is an estimated one billion-plus smokers in the world according to the World Health Organisation, and the organization estimates that there will still be over a billion smokers in 2025. While the best thing one can do is quit nicotine use altogether, Philip Morris International is working on smoke-free alternatives for those adult smokers who would otherwise continue smoking. Since 2008, Philip Morris International invested more than USD 7.2 billion into the science and research of developing smoke-free products, and employs more than 400 world-class scientists, engineers, and technicians to help them achieve that goal.Interview with Dr. Gizelle Baker, VP of Global Scientific Engagement at PMI, will discuss company's transformation journey aimed at becoming more than a cigarette company, and changing society while delivering a better, smoke-free future. Gizelle leads the Epidemiology and Biostatistics team which is responsible for the biostatistics, programming, data management, and epidemiology within the Product Assessment and Scientific Substantiation department at the PMI Science. Her department conducts clinical and post-market assessment programs.Do you believe cigarette sales will