Startup of the Week: Filling the gap in natural skincare and beauty products

SourceArab News
CountrySaudi Arabia

JEDDAH: With an increase in awareness about the harmful effects of preservatives and chemicals used in items like food, beverages and skincare products, people are turning to organic products and natural remedies. This trend has led many entrepreneurs to try their luck with products free of harmful chemicals. Nowadays a wide range of beauty and skincare products are available that claim to be free of chemicals, and offer natural remedies. Fatima Abdullah Saeed Al-Maddah, a lawyer by training, is one of those entrepreneurs who understood the market's needs and switched her career to become an entrepreneur and aromatherapist.

Al-Maddah told Arab News that there was demand for skincare products free of harmful ingredients, but the supply was not adequate. "We were looking for clean, effective, and simple skincare but we couldn't find such products here," she said. She used to try natural remedies instead of purchasing products that could harm her health. Al-Maddah said people wanted products free of more...