UAE wants in on gaming industry

  • Date: 04-Apr-2021
  • Source: Kuwait Times
  • Sector:Industrial
  • Country:UAE
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UAE wants in on gaming industry

DUBAI: From a brand new facility in Dubai, young gamers are hosting virtual regional eSports competitions sponsored by global brands as they shoot to become major players in the multibillion-dollar industry. Indian expat Saad Khan said he realized there was "huge opportunity“ in promoting eSports in the region four years ago, when he saw people crowding into rapidly sprouting cyber cafes in Dubai, one of the UAE's seven emirates.

That's when Khan, who has a strong background in technology, decided to found Gamers Hub Media Events (GHME) to host e-Sports tournaments in the Middle East and North Africa. "We're here for the gamers, we are here for our sponsors, and we are here to give the best experience possible,“ said 45-year-old Khan, who is CEO of the company.

In an effort to diversify its oil-dependent economy and boost its soft power, the United Arab Emirates and its legion of young expats have in recent years jumped into a range of sectors, including sports and technology. The global games and interactive media industry grew 12 percent to $139.9 billion last year, according to US-based data analytics company Nielsen. Meanwhile in the Gulf, the gaming market is expected to reach $821 million this year,