Admiral Corporation of America partners with ETG Group for distribution within UAE and Africa markets

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UAE
  • Date: 23-Jun-2022
  • Source: Gulf News
  • Sector: Industrial
  • Country: UAE
  • Who else needs to know?

Admiral Corporation of America partners with ETG Group for distribution within UAE and Africa markets

In keeping with these new disruptions, Admiral Corporation of America has partnered with $6bn global conglomerate ETG Distribution to accelerate distribution within the UAE and East Africa markets for its home appliances arm Admiral Appliances & Electronics Middle East CIS Africa. The agreement was signed by the Vishal Saxena, CEO of Admiral Appliances and Electronics Middle East CIS & Africa, and Anish Jain, CEO of ETG Distribution. As per the agreement, ETG Distribution will distribute Admiral Corporation of America’s full range of appliances, electronics and air-conditioners across UAE and African countries including Kenya, Tanzania, Uganda, Ethiopia, Mozambique, Ghana, and Nigeria. Additionally, the partnership between both entities also brings to the fore a mutual commitment to mark expansion across the Middle East and Africa region. Admiral Corporation of America has ambitious plans for the Middle East and Africa and CIS region. The home appliances and electronics giant has established strategic partners in majority of the Middle East and is now focused on venturing into the African market, with the objective of establishing operations across most of Africa by FY 2023. Speaking on the sidelines of the agreement signing, Saxena said, “Admiral Appliances and Electronics has caught the industry’s rapt attention owing

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