Careem and Mastercard support mangrove-planting efforts in UAE

  • Date: 21-Dec-2023
  • Source: Zawya
  • Sector:Industrial
  • Country:UAE
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Careem and Mastercard support mangrove-planting efforts in UAE



Dubai, UAE: Careem and Mastercard have launched a new sustainability campaign that will support Mastercard’s Priceless Planet Coalition, a global initiative that unifies efforts to restore 100 million trees. For every Careem Pay wallet top-up transaction using a Mastercard debit card, Emirates Nature-WWF will plant a mangrove in the UAE on behalf of the cardholder. The timely initiative aligns with the objectives of the 28th UN Climate Change Conference (COP28), hosted in the UAE. Soils found in mangroves in the MENA region are excellent ways to sequester carbon, making it the ideal way to positively impact the environment. Mastercard powers the Careem Pay wallet top-up feature. The company’s advanced technology enables customers in the UAE to access near real-time payments into their Careem Pay wallets, transforming the Careem app into a hub for rapid money transfers and convenient day-to-day services. Emirates Nature-WWF is the UAE implementation partner of Mastercard’s Priceless Planet Coalition, a global initiative that unifies corporate efforts to restore 100 million trees worldwide with the aim of contributing to combat climate change. In the UAE, the Priceless Planet Coalition works as a collaborative platform between Mastercard, Conservation International, Emirates Nature-WWF and the World Resources Institute (WRI) with the