e& enterprise launches engageX, a Communications Platform as a Service solution

  • Date: 23-Sep-2022
  • Source: Zawya
  • Sector:Industrial
  • Country:UAE
  • Who else needs to know?

e& enterprise launches engageX, a Communications Platform as a Service solution

- Builds an ecosystem of partners, industry leaders and solution experts for the CPaaS market

Dubai: e& enterprise, part of e& (formerly known as Etisalat Group), today announced the launch of engageX, a growing Communications Platform as a Service (CPaaS) ecosystem that customises any end-user customer experience journey with seamless, multi-channel communications.

CPaaS enables real-time communication capabilities with a cloud-based delivery model, which helps businesses to accelerate their digital transformation programmes by enhancing and personalising customer engagement. CPaaS entirely replaces legacy infrastructure and interfaces, considered a barrier for organisations hoping to provide quality communication services.

Gartner predicts that by 2025, 95% of global enterprises will utilise API-enabled CPaaS offerings to uplevel their digital competitiveness[1]. The global CPaaS market is expected to grow by $ 10.19bn during 2022-2026, accelerating at a CAGR of 17.85 percent[2]. CPaaS solutions will witness an uptake with companies being able to add real-time communication capabilities to any pre-existing business applications by deploying application programming interfaces (APIs). These capabilities include SMS, Voice, Video and Instant messaging. The engageX solution is in line with the e& enterprise vision to help businesses and governments embrace new technology, drive real transformation and create Intelligent Value, continuously adjusting the solutions provided to best suit