UAE: AD Gaming, Sawa Group partner to boost sector growth

UAE: AD Gaming, Sawa Group partner to boost sector growth

UAE - AD Gaming, the entity driving Abu Dhabi’s fast-growing gaming industry, has signed a partnership with Sawa Group, a leading game publishing and esports company, to facilitate expansion of publishers in the Mena region.

Sawa Group is a pioneer in the localisation of global video games, largely developed in China, and esports content, making Sawa’s established game library more accessible to Arabic speakers across the Mena region. In relocating to Abu Dhabi, Sawa group will be positioned in the heart of the region’s largest community of game developers. With Sawa Group’s game development expertise and access to content from the Asian continent, the local industry will continue to see unprecedented growth in the coming years.

The partnership agreement will bring together two leaders of industry in the gaming world, helping to facilitate the international expansion of Chinese gaming and esports companies through Abu Dhabi and providing the local industry with access to reach new content hungry audiences. Simultaneously, Sawa Group will benefit from being part of the largest cluster of gaming companies in the region, with opportunities to work alongside the ever-growing AD Gaming community on new and exciting projects.

Sultan Al Riyami, Head of Gaming & Esports at AD Gaming, said: