JUMIA TECHNOLOGIES AG (JMIA) Q4 2019 Earnings Call Transcript

JUMIA TECHNOLOGIES AG (JMIA) Q4 2019 Earnings Call Transcript

In practice, the means reducing promotional intensity on certain product categories and items, while consciously driving faster growth of the more affordable, higher purchase frequency ones.. Our annual active consumers reached a record 6.1 million and orders increased by 49% on a year-over-year basis.. Gross profit grew 64%, reaching EUR25 million in Q4 and gross profit after Fulfillment expense was positive at EUR1 million in Q4 compared to a loss of EUR2 million at the same period last year.. So again, we feel very strong about those actions that we took in Q4, both on the business mix and the portfolio optimization, and we think they will meaningfully contribute to our success.. As mentioned by Sacha, we are focused on driving usage, consumer adoption, and engagement on our platform.. In terms of items sold, most of our product categories saw growth, above 40% and even the phone and electronic categories increased in terms of items sold.. Perimeter changes as a result of the portfolio optimization undertaken in the quarter as well as previously reported improper sales practice, GMV of Q4 2019 would have been EUR293 million, up 6% from EUR275 million in Q4 2018.. On the chart on the left-hand